In a small community such as wetshaving, we have to put a lot of trust in reviewers because everything is based on user experience. Doug/Hodges/Erik claims that it was public information that he/they were the same person. Reviewing your own products by sock-puppet accounts/users that are, in fact, just yourself, is obviously deceptive and unethical. In this interview, Smythe reviews and speaks of products while clearly distinguishing that the companies and people are different. ( Source 2) “Allow Me To Introduce… Myself.”Īt the time (circa 2014) Douglas Smythe, artisan owner of HTGAM, interviewed Hodges Apellido and Frances of Petal Pusher Fancies for his own blog. With Douglas Smythe, many users realized that they had been interacting with this person for over a year, and that person (Douglas Smythe) didn’t even exist. We’re fortunate that we are able to interact with the artisans at professional and even personal levels. This also matters, because we value our connection with artisans as a shave community. This means that these three companies were vying for the same market and taking up space that could have otherwise been allocated for other diverse product lines. Why Does This Matter? From a business perspective, Erik Hodges/Douglas Smythe/Hodges Appelido were selling products to vendors as three different companies. Erik Hodges is fully banned from reddit for violating the Terms of Service. Erik Hodges, the person, has been banned from a number of shaving social media platforms for setting up multiple accounts and multiple usernames and then using those to shill his own products and deride other artisans. “Who is Douglas Smythe?”ĭouglas Smythe is one of many pseudonyms for Erik Hodges. Erik Hodges had documented experience in Costa Rica with an entertainment/marketing/writing firm before founding HTGAM. HTGAM was purportedly founded and run by Douglas Smythe. Erik marketed heavily and promoted his company through blog posts, videos, and reviews. How to Grow a Mustache or HTGAM was founded in 2013 and was Erik’s first foray into soap making. ( Source Video #1) New shavers frequently find his products and don’t realize the historical and on-going extent of Erik’s unscrupulous business practices. Erik Hodges advertises heavily and offers free soap products to reviewers in exchange for glowing remarks. The company started as How to Grow a Mustache in 2013 and is owned by Erik Hodges. Phoenix Artisan Accoutrements has a long (infamous) history in the artisan soapmaking world. Gunfight at the OK Corral - scents of the old west (gunsmoke, whiskey, hay, cedar, etc)ĭr Mudgil (dermatologist) & Sri (Wholly Kaw) International Gin & Tonic Day - nuff said This is a community for discussions, reviews, and general sharing of thoughts about wet shaving and life in general.īe respectful, have a sense of humor, and don't cause needless drama.įootball Shave - dirty, grassy, or leathery scentsĬrowleymas - Your funniest shave of the month DARK MODE LIGHT MODE IRC CHAT DISCORD CHAT WIKI RULES
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